Inconveniently, Subscriptions Still Sustain the Arts

Many in the arts industry say that the subscription model is dead. But if it were dead, wouldn’t it have just disappeared by now? Organizations like the Guthrie Theatre, Washington Pavilion, Hollywood Pantages Theatre, and Houston Ballet are experiencing a subscription resurgence and renaissance. Depending on your point of view, these organizations are seen as a last gasp of a dying model, or proof that, despite the arts industry’s best efforts to kill it, subscriptions are still viable. READ MORE

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